Credibility cannot be bought in a shop, it cannot be bottled nor is it transferable to another. Rather, credibility is earned by doing what you say you will do, time and time again, whether people are watching or not. Credibility is important and is earned based on observable, tangible evidence. An appreciation of credibility ...

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lessons in corporate credibility – with thanks to Dave Bowie David Bowie was a master in so many ways. He taught us all so much, yet one lesson has been the epitome of his life, well beyond any of the tunes, flamboyant costumes and characters he embodied. ‘Credibility’ was that one lesson, and needless ...

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